React Media

React Media, LLC
Formerly
  • Fine Brothers Productions, Inc. (2011–2014)
  • Fine Brothers Entertainment, Inc. (2014–2017)
  • FBE, Inc. (2017–2019)
  • FBE, LLC (2019–2021)
IndustryVideo production
GenreEntertainment
FoundedDecember 13, 2011; 12 years ago (2011-12-13) in California, U.S.
Founders
    • Benny Fine
    • Rafi Fine
Owner
  • Benny and Rafi Fine (2011–2021)
  • Electric Monster Media (2021–present)
Websitereactmedia.com

React Media, LLC (also known as React and formerly Fine Brothers Productions, Inc.,[1] Fine Brothers Entertainment, Inc.,[2] FBE, Inc.,[3] and FBE, LLC[4]) is an American digital media and entertainment company founded by brothers Benny Fine (born March 19, 1981) and Rafi Fine (born June 9, 1983). The Fines began creating content in 2003 and in 2011, founded their eponymous Fine Brothers Productions, Inc. Now known as React Media, the company produces the React video series, their several timed-spoiler series, narrative web series, and created a "transmedia" sitcom on YouTube, MyMusic.

React Media's YouTube channels include REACT, FBE Official, and People vs Food.[a] The company also produces channels on Facebook (FBE, FBE Shows, Do They Know It, What Would My Kid Do, and Reverse Ratings), Snapchat (Try Not To and React) and Instagram's IGTV. React has produced multiple shows (React to That, Celebs React, Six Degrees of Everything, Emo Dad, and Sing It!), and released F the Prom, their sole feature film, in 2017.

FBE has over eight billion views and over 32 million subscribers. Because of the controversy over an attempt to license and trademark the term "React", as well as the names of their series, React Media's channels lost hundreds of thousands of subscribers in early 2016.[5] In 2020, the company became embroiled in allegations by both current and former employees of systemic and casual racism in the workplace, as well as the way in which they presented their content.

  1. ^ Fine Brothers Productions, Inc. (December 13, 2011). "Initial Filing". California Secretary of State. Retrieved June 21, 2023.
  2. ^ Fine Brothers Entertainment, Inc. (April 4, 2014). "Amendment". California Secretary of State. Retrieved June 21, 2023.
  3. ^ FBE, Inc. (May 31, 2017). "Amendment". California Secretary of State. Retrieved June 21, 2023.
  4. ^ FBE, LLC (October 30, 2019). "Legacy Conversion". California Secretary of State. Retrieved June 21, 2023.
  5. ^ Renfro, Kim. "A popular YouTube channel is losing followers by the second after going to war with Redditors". Business Insider. Retrieved February 1, 2016.


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