The Really Really Free Market (RRFM) movement is a horizontally organized collective of individuals who form a temporary market based on an alternative gift economy.[1] RRFM events are often hosted by people unaffiliated with any large organization,[2] and are encouraged to sprout up by anyone, anytime, anywhere.[3] The RRFM movement aims to counteract capitalism in a proactive way by creating a positive example to challenge the questioned myths of scarcity and competition.[4] The name Really Really Free Market is itself a play on words as it is a reinterpretation and re-envisioning of the term free market, which generally refers to an economy of competition governed by supply and demand. The RRFM holds as a major goal to build a community based on sharing resources, caring for one another and improving the collective lives of all. Markets often vary in character, but they generally offer both goods and services. A RRFM usually takes place in an open community space such as a public park or community commons.