| Reb'l Fleur | |
|---|---|
 | |
| Fragrance by Rihanna | |
| Released | January 25, 2011 |
| Label | Parlux Fragrances |
| Tagline | Bad feels so good |
| Successor | Rebelle |
| Website | Perfumes by Rihanna |
Reb'l Fleur is the first fragrance for women endorsed by Barbadian singer Rihanna. The fragrance was promoted with the accompanying tagline "Bad feels so good". Reb'l Fleur was released in the United States on January 25, 2011, and in the United Kingdom on August 19, 2011. The product was positively received upon its release, and it became highly successful.[1]