Reborn (song)

"Reborn"
Song by Kids See Ghosts
from the album Kids See Ghosts
ReleasedJune 8, 2018 (2018-06-08)
StudioWest Lake Ranch, Jackson Hole, Wyoming
Length5:24
Label
Songwriter(s)
Producer(s)
Kids See Ghosts track listing

"Reborn" is a song by American hip hop duo Kids See Ghosts, composed of the rappers Kanye West and Kid Cudi, from their eponymous debut studio album (2018). The song was produced by the latter of the two members and Dot da Genius, while co-produced by Plain Pat and Evan Mast, with additional production from Benny Blanco. The lead producers wrote it alongside West and Mast. Prior to release, Kid Cudi had posted about being reborn. Dot da Genius recorded with the duo in 2018; he recalled West as unifying him and Cudi's musical interests.

According to Kid Cudi, the song is supposed to sound as if it continues questions he asked in the past. An anthemic track, "Reborn" relies on varying lullaby style chords. Lyrically, its message is about being reborn from mental illness; Kids See Ghosts address the personal issues they have overcome. The song was met with universal acclaim from music critics, who were often appreciative of the duo's lyricism. Some selected the song as a standout on the album, while other critics complimented Kid Cudi's vocals and West's verse. It was named as one of the best songs of 2018 by multiple publications, such as Okayplayer and Vice.

In the United States, "Reborn" reached number 39 on the Billboard Hot 100 and number 18 on the Hot R&B/Hip-Hop Songs chart. It was a top 50 hit in six other countries, including Canada and Greece. The song has been certified platinum in the US by the Recording Industry Association of America (RIAA). West and the Sunday Service Choir performed a rendition of it at the group's first concert in January 2019, and Kids See Ghosts performed the song live at the Coachella Valley Music and Arts Festival later that year. Nicole Millar delivered an indie pop cover version of the song for Triple J's Like a Version in April 2019.