Reese's Puffs

Reese's Puffs
Reese's Puffs – Sweet and crunchy corn puffs, with milk
Nutritional value per 1 cup (40 g)
Energy690.36 kJ (165.00 kcal)
30.2 g
Sugars14.1 g
Dietary fiber1.89 g
4.44 g
2.72 g
Vitamins and minerals
MineralsQuantity
%DV†
Calcium
11%
138 mg
Iron
34%
6.2 mg
Magnesium
5%
22 mg
Phosphorus
7%
82.8 mg
Potassium
3%
97.6 mg
Sodium
10%
222 mg
Zinc
47%
5.16 mg
Other constituentsQuantity
Caffeine1.2 mg
†Percentages estimated using US recommendations for adults,[1] except for potassium, which is estimated based on expert recommendation from the National Academies.[2]
A bowl of Reese's Puffs cereal

Reese's Puffs (formerly Reese's Peanut Butter Puffs) is a corn-based breakfast cereal manufactured by General Mills inspired by Reese's Peanut Butter Cups.[3][4] At its launch in May 1994[5] the cereal consisted of corn puffs flavored with chocolate and peanut butter. Later, the formula was revised to be a mixture of chocolate puffs and peanut butter puffs.[6]

Artificial flavours and food coloring were removed in 2015 in response to consumer demand.[7][8] In 2018, over 35 million boxes were sold, totaling to $121 million in sales.[9]

  1. ^ United States Food and Drug Administration (2024). "Daily Value on the Nutrition and Supplement Facts Labels". FDA. Archived from the original on 2024-03-27. Retrieved 2024-03-28.
  2. ^ National Academies of Sciences, Engineering, and Medicine; Health and Medicine Division; Food and Nutrition Board; Committee to Review the Dietary Reference Intakes for Sodium and Potassium (2019). Oria, Maria; Harrison, Meghan; Stallings, Virginia A. (eds.). Dietary Reference Intakes for Sodium and Potassium. The National Academies Collection: Reports funded by National Institutes of Health. Washington, DC: National Academies Press (US). ISBN 978-0-309-48834-1. PMID 30844154. Archived from the original on 2024-05-09. Retrieved 2024-06-21.
  3. ^ "Reese's Puffs® Bulkpak Cereal". General Mills. Archived from the original on 10 April 2019. Retrieved 27 January 2018.
  4. ^ "Reese Puffs Cereal". General Mills. Archived from the original on 27 April 2021. Retrieved 5 April 2021.
  5. ^ "Reese's Yummy Ally for General Mills". Chicago Tribune. 16 March 1994. Archived from the original on 2020-12-18.
  6. ^ "Reese's Peanut Butter Puffs Cereal | MrBreakfast.com". www.mrbreakfast.com. Retrieved 2022-05-08.
  7. ^ "No More Artificial Colors for Trix or Reese's Puffs". The New York Times. 22 June 2015. Archived from the original on 12 June 2021. Retrieved 12 May 2021.
  8. ^ "Trix, Reese's Puffs cereals dropping the artificial flavours, colours". CTV News. 23 June 2015. Archived from the original on 12 June 2021. Retrieved 12 May 2021.
  9. ^ Burrows, Dan (2018-10-11). "America's Most Popular Breakfast Cereals (And the Stocks Behind Them)". Kiplinger's magazine. Retrieved 2024-10-04.