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| Company type | Private |
|---|---|
| Industry | Video games |
| Founded | 1997 |
| Defunct | May 2010 |
| Headquarters | , United States |
Key people | Lars Brubaker Ernie Ramirez James C. Smith Ion Hardie |
| Products | Game development and distribution |
| Parent | Amazon.com |
| Website | http://www.reflexive.com |
Reflexive Entertainment was an American video game developer based in Lake Forest, California. The company was cofounded by Lars Brubaker, Ernie Ramirez, James C. Smith and Ion Hardie in 1997. They developed nineteen games independently (for Microsoft Windows, Xbox 360 and Mac platforms), published two games, started distribution of downloadable casual games on their online Arcade, created a division of their Arcade entirely devoted to Mac games for Mac users and started hosting ad supported free online web browser games.[1] In 2005, Reflexive's Wik and the Fable of Souls won three awards at the 2005 Independent Games Festival which included Innovation in Visual Art, Innovation in Game Design and the Seumas McNally Award For Independent Game Of The Year.[2] In October 2008, Reflexive Entertainment was acquired by Amazon.com.[3] On February 3, 2009, Amazon.com began hosting casual game content for internet download.[4]
On March 31, 2010, Reflexive announced plans to stop selling games through its affiliate program in order to focus entirely on game development. In a letter sent to affiliates, CEO Brubaker stated that the program would continue its business as usual, which included web support and payment of referral fees on game sales until June 30.[5]
- ^ Reflexive-Inc.com AboutUs Archived 2009-03-04 at the Wayback Machine
- ^ Reflexive-Inc.com Home Archived 2008-02-29 at the Wayback Machine
- ^ Reflexive acquired by Amazon.com Archived 2009-02-20 at the Wayback Machine
- ^ "Reflexive Games are now available through the Amazon Game Downloads store". Archived from the original on 2009-02-06. Retrieved 2010-04-20.
- ^ Reflexive shuts down its affiliate program Archived 2010-04-04 at the Wayback Machine