Retail politics

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Retail politics is a type of political campaigning in which politicians directly talk to and interact with their supporters. Examples of retail politics include in-person campaign events, rallies, and direct mail.[1] More recent examples of such campaigning have included candidates' appearances on podcasts.[2] It is often framed as an alternative to "wholesale" politics, in which candidates attempt to reach a large number of potential voters at one time, rather than targeting a smaller number more directly.[3] In the United States, in-person retail politics has become less common in recent years, in large part because of the increasing influence of televised debates between candidates.[4]

  1. ^ Vavreck, Lynn; Spiliotes, Constantine J.; Fowler, Linda L. (July 2002). "The Effects of Retail Politics in the New Hampshire Primary". American Journal of Political Science. 46 (3): 595. doi:10.2307/3088402. JSTOR 3088402.
  2. ^ Quah, Nicholas (2019-04-23). "Pete Buttigieg is on every podcast, and 2020's retail politics is increasingly happening in earbuds". NiemanLab. Retrieved 2019-10-07.
  3. ^ Perlman, Merrill (2016-02-01). "Politics for sale". Columbia Journalism Review. Retrieved 2019-10-07.
  4. ^ Zeleny, Jeff (2011-11-30). "Presidential Candidates Make Fewer In-Person Appearances". The New York Times. ISSN 0362-4331. Retrieved 2019-10-07.