Reward theory of attraction

The reward theory of attraction claims that people are attracted to individuals exhibiting behaviors that are rewarding to them or whom they associate with rewarding events.[1] Individuals seek to develop strong relationships with those who provide positive and fulfilling interactions that require little to nothing in return.[2]

  1. ^ Myers, D. G. (2010). Relationship Rewards. In Social Psychology (10th ed., pp. 418-420). New York: McGraw-Hill.
  2. ^ "APA Dictionary of Psychology". dictionary.apa.org. Retrieved 2023-01-30.