Rexona

Rexona
Product typeAntiperspirant deodorant
OwnerUnilever
CountryAustralia
Introduced1908; 116 years ago (1908)
Related brands
  • Sure
  • (UK, Ireland & India)
  • Degree
  • (US & Canada)
  • Rexena
  • (Japan & South Korea)
  • Shield
  • (South Africa[citation needed])
MarketsWorldwide
Previous ownersHelene Curtis (Degree in the US & Canada)
TaglineIt won't let you down
Websitewww.rexona.com

Rexona is an Australian deodorant and antiperspirant brand owned by British conglomerate Unilever.

While marketed under the Rexona name in most countries, it is known as Rexena (Japanese: レセナ; Korean: 레세나) in Japan and South Korea, Sure in the United Kingdom, Ireland, and India, Shield in South Africa, and Degree in the United States and Canada.

The Rexona aerosol spray deodorant range are manufactured in Australia. All the Rexona deodorant types (roll ons, etc.) are now manufactured in the Philippines.[citation needed]