Reynolds Securities

Reynolds Securities
Company typeMerged
IndustryFinancial services
Founded1931
FounderRichard S. Reynolds, Jr.
FateMerged with Dean Witter & Co. in 1978
HeadquartersNew York City, U.S.
ProductsBrokerage

Reynolds Securities was a publicly traded brokerage firm. Founded in 1931 by Richard S. Reynolds, Jr., the firm merged with Dean Witter & Co. to form Dean Witter Reynolds Organization Inc. in 1978, which was then the biggest merger in the history of Wall Street.[1][2]

The firm's tagline, "We work for a world of investors. One at a time." was adapted to "We measure success one investor at a time" and was used by Dean Witter and later Morgan Stanley.

  1. ^ Sloane, Leonard. "WITTER, REYNOLDS SET BIGGEST MERGER IN WALL ST. HISTORY". Retrieved 2018-06-22.
  2. ^ Egan, Jack (1977-10-04). "Dean Witter, Reynolds Set Merger". Washington Post. ISSN 0190-8286. Retrieved 2018-06-22.