Rice Krispies

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Rice Krispies

Product type	Cereal of crisped rice
Owner	WK Kellogg Co (US, Canada, Caribbean) Kellanova (rest of world)
Country	United States
Introduced	1928; 96 years ago (1928)
Markets	Worldwide
Previous owners	Kellogg Company (1927–2023)
Website	ricekrispies.com

Rice Krispies (known as Rice Bubbles in Australia and New Zealand) is a breakfast cereal produced by WK Kellogg Co for the United States, Canadian, and Caribbean markets and by Kellanova for the rest of the world.^[a] Rice Krispies are made of crisped rice. When milk is added to the cereal the rice tends to collapse, creating the characteristic "snap, crackle and pop" sounds.^[1]

Rice Krispies cereal has a long advertising history with the elf cartoon characters Snap, Crackle and Pop touting the brand.

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