Richard Nixon 1968 presidential campaign

Committee for Nixon
Nixon/Agnew 1968 campaign logo
Campaign1968 Republican primaries
1968 U.S. presidential election
CandidateRichard Nixon
36th Vice President of the United States
(1953–1961)
Spiro Agnew
55th Governor of Maryland
(1967–1969)
AffiliationRepublican Party
StatusAnnounced: February 2, 1968
Official nominee: August 8, 1968
Won election: November 5, 1968
Inaugurated: January 20, 1969
Headquarters1726 Pennsylvania Ave., NW
Washington, D.C.[1]
SloganNixon's the One!
Nixon Now, More Than Ever[2]
Vote Like Your Whole World Depended on It[3]
Bring Us Together (post-victory)'

The 1968 presidential campaign of Richard Nixon, the 36th vice president of the United States, began when Nixon, the Republican nominee of 1960, formally announced his candidacy, following a year's preparation and five years' political reorganization after defeats in the 1960 presidential election and the 1962 California gubernatorial election.

En route to the Republican Party's presidential nomination, Nixon faced challenges from Governor George Romney of Michigan, Governor Nelson Rockefeller of New York, Governor Ronald Reagan of California, and Senator Charles Percy of Illinois. Nixon won nine of the thirteen state primaries held that season, although due to the population of his state, Governor Reagan won the popular vote while carrying only California. These victories, along with pledged delegate support from states not holding primaries, secured Nixon the nomination on the first ballot of the Republican National Convention, where he named Governor Spiro Agnew of Maryland as his running mate.

In the general election, Nixon emphasized "law and order", positioning himself as the champion of what he called the "silent majority". Running well ahead of his opponent, incumbent Vice President Hubert Humphrey, his support slipped in the polls following his refusal to partake in presidential debates, and following an announcement from President Lyndon B. Johnson that a halt in the bombing of Vietnam had been negotiated.

Winning a close election on November 5, 1968, Nixon and Agnew were inaugurated as the 37th president of the United States and 39th vice president of the United States, respectively, on January 20, 1969. Nixon was the first vice president since Martin Van Buren in 1836 to be elected president without first having succeeded to that office through the death of his predecessor, and the first non-incumbent vice president to be elected president.[4]

  1. ^ "NIXON'S THE ONE!". Flickr.com. 9 November 2013. Retrieved 2015-07-24.
  2. ^ Pitney, Jack (2010-01-01). "Nixon, Now More Than Ever". Richard Nixon Foundation. Retrieved 2024-03-23.
  3. ^ "The Living Room Candidate - Commercials - 1968 - The First Civil Right".
  4. ^ Azari, Julia (August 20, 2020). "Biden Had To Fight For The Presidential Nomination. But Most VPs Have To". FiveThirtyEight.