 | |
| Product type | Antiperspirant/Deodorant |
|---|---|
| Owner | Thriving Brands LLC |
| Country | United States |
| Introduced | 1960 |
| Markets | United States, Canada |
| Previous owners | Gillette Henkel |
| Website | http://www.rightguard.com |
Right Guard is an American brand of deodorant and shower gel that is manufactured and sold by Thriving Brands LLC. It is the second largest brand in the male deodorant category in the United States.[1] Right Guard was introduced in 1960 by The Gillette Company as the first aerosol deodorant.[2] The Procter & Gamble Company acquired Gillette in 2005 and sold the Right Guard brand to The Dial Corporation, a subsidiary of Henkel, in 2006.[3] The brand was acquired by Thriving Brands LLC in June 2021.[4]
- ^ "Old Spice's Extreme Makeover". Archived from the original on August 17, 2012. Retrieved 2013-06-26.
- ^ "Antiperspirant/Deodorant Stick: History". How Products Are Made. Retrieved 2006-09-06.
- ^ "Dial Agrees to Buy P&G Deodorant Brands". Pierce Mattie Public Relations New York Blog. Retrieved 2006-09-06.
- ^ Seely, David (August 25, 2021). "Dallas' Trive Capital Forms Thriving Brands, Acquires Right Guard and Dry Idea From Germany's Henkel". Dallas Innovates. Retrieved February 9, 2022.