Right Stuf

This article is about the U.S. video distribution company. For other uses, see The Right Stuff.

Right Stuf Inc.
Company typeSubsidiary
IndustryVideo publisher and distributor
GenreAnime, Asian cinema, live action
FoundedJuly 31, 1987; 37 years ago (1987-07-31)
FoundersShawne Kleckner
Robert "Todd" Ferson
DefunctOctober 10, 2023; 13 months ago (2023-10-10)
FateAcquired and folded into the Crunchyroll Store
SuccessorCrunchyroll Store
BuyAnime
Headquarters
Grimes, Iowa
,
United States
Number of employees
70
ParentCrunchyroll, LLC[a] (2022–2023)
DivisionsNozomi Entertainment
Critical Mass Video
Websitewww.rightstufanime.com (redirects to the Crunchyroll Store's website)

Right Stuf Inc. (formerly known as The Right Stuf International Inc.) was an American video publisher and distributor of video programming that specialized in Asian entertainment (anime and live action films). It had several divisions including: Nozomi Entertainment (production) and RightStufAnime.com (online store). In March 2012, Right Stuf launched 5 Points Pictures, its live action label.[1] Right Stuf also offered production services and distribution for Japanese labels Sunrise Inc.,[2] Eleven Arts,[3] Pony Canyon,[4] and its corporate sibling, Aniplex of America.

Right Stuf was founded in July 1987, by Robert "Todd" Ferson and Shawne P. Kleckner. The company was headquartered in Grimes, Iowa. In August 2022, Right Stuf was acquired by Sony Group Corporation, and made a part of the Crunchyroll brand.[5] As a result of the acquisition, Right Stuf ceased distribution of all hentai content on its storefronts, for which it and Crunchyroll drew criticism from fans.[6][7] Crunchyroll, LLC operated the company through a joint venture ran by Sony through Sony Pictures and Aniplex, itself a division of Sony Music Entertainment Japan. Prior to the acquisition, Crunchyroll LLC, then known as Funimation, had partnered with its subsidiary Nozomi Entertainment to stream its select titles on the FunimationNow app in 2019.[8]

In December 2022, Kleckner announced he would be leaving the company after 35 years of being its co-founder and CEO.[9][10]

In September 2023, Crunchyroll announced that Right Stuf would be merged into Crunchyroll Store in October 2023, with Crunchyroll adopting the Right Stuf pricing and shipping practices, shutting down in the process.[11][12] The initial service experience was succeeded by BuyAnime.


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  1. ^ "Specializing in Eclectic Live-Action Films". ICv2. March 14, 2012. Archived from the original on March 18, 2012. Retrieved April 26, 2012.
  2. ^ "Sunrise Partners with Right Stuf to Release Gundam Franchise Stateside". Anime News Network. October 11, 2014. Archived from the original on June 6, 2023. Retrieved March 28, 2019.
  3. ^ "Right Stuf, Eleven Arts Partner for Home Video Distribution". Anime News Network. August 11, 2018. Archived from the original on March 29, 2019. Retrieved March 28, 2019.
  4. ^ "Pony Canyon Will Release Yuki Yuna Is a Hero, Denki-Gai no Honya-san in North America". Anime News Network. January 8, 2015. Archived from the original on November 29, 2020. Retrieved March 28, 2019.
  5. ^ Mateo, Alex (August 4, 2022). "Crunchyroll Purchases Anime Retailer Right Stuf". Anime News Network. Archived from the original on January 27, 2023. Retrieved August 4, 2022.
  6. ^ "Crunchyroll Bought A Popular Anime Video Store, Removed Its Hentai". Kotaku. August 5, 2022. Archived from the original on September 23, 2022. Retrieved September 23, 2022.
  7. ^ Salkowitz, Rob. "How Crunchyroll Is Building An Empire Of Anime". Forbes. Archived from the original on September 23, 2022. Retrieved September 23, 2022.
  8. ^ Pineda, Rafael Antonio (July 5, 2020). "Funimation, Right Stuf/Nozomi Ent. Announce Partnership for Anime Streaming". Anime News Network. Archived from the original on July 31, 2020. Retrieved March 6, 2020.
  9. ^ Pineda, Rafael Antonio (December 8, 2022). "Right Stuf President, Co-Founder Shawne Kleckner Leaves Right Stuf/Crunchyroll". Anime News Network. Archived from the original on January 27, 2023. Retrieved February 2, 2023.
  10. ^ "Farewell Tweet". Archived from the original on December 15, 2022. Retrieved June 5, 2023.
  11. ^ Mateo, Alex (September 22, 2023). "Right Stuf Phases Out, Migrates All Products to Crunchyroll Store on October 10 (Updated)". Anime News Network. Archived from the original on September 22, 2023. Retrieved September 23, 2023.
  12. ^ "Crunchyroll Store Becomes Ultimate Destination for Anime Merch, Manga and More Following Right Stuf Integration". Crunchyroll. September 22, 2023. Archived from the original on September 23, 2023. Retrieved September 23, 2023.