 | |
| Product type | Automotive |
|---|---|
| Owner | Chery Automobile |
| Country | China |
| Introduced | March 2009 |
| Discontinued | April 2013 |
| Markets | China |
| Website | http://www.riichauto.com/ |
| Company | |
| Industry | Automobile |
| Headquarters | |
Riich (Chinese: 瑞麒; pinyin: Ruìqí) was an upmarket marque of the Chinese automaker Chery. Its models included a microvan, large sedans (the G5 and slightly bigger G6) and supermini Riich M series, including a five-door hatchback (M1), a small sedan (M5) and a five-door crossover (X1). The marque was launched in March 2009.[1] The brand experienced poor sales and in September 2012. Due to that, Chery announced that it would be discontinued.[2] Sales of Riich vehicles ended in April 2013.[citation needed]
Previously Chery used the "Riich" name for a model of van (the Chery Riich) prior to the creation of the Riich sub-brand.
- ^ "Chery launches luxury car brands". Alibaba. 22 March 2009. Retrieved 25 August 2012.
- ^ "Chery Finally Decides to Ax Rely and Riich Brands". China Auto Web. 2012-09-06. Retrieved 2013-09-15.