| Rise | |
|---|---|
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| Fragrance by Beyoncé | |
| Released | 2014 |
| Label | Coty, Inc. |
| Predecessor | Heat: The Mrs. Carter Show World Tour |
| Successor | Heat: Heat Wild Orchid |
| Website | Official Website |
Rise (also known as Beyoncé Rise) is a perfume endorsed by Beyoncé and distributed through division Coty Beauty of manufacturer Coty, Inc. She collaborated with perfumer Loc Dong from the company International Flavors & Fragrances (IFF) for creating the scent. It marks her third fragrance following the release of Heat (2010) and Pulse (2011). Inspired by African-American author Maya Angelou and meant to showcase private sides of Beyoncé's personal life, Rise was created as a woman's fragrance.
It was released in February 2014 to various stores; a promotional poster and a commercial shot by English music video director Jake Nava were released the same month with the latter featuring Beyoncé surrounded by golden glitter. Upon their release, the perfume and the commercial were positively received by critics with Rise's various scents and its feminist inspiration being particularly hailed. Rise features top notes of Italian bergamot orange, golden apricot and a basil sorbet middle notes of gold symphony orchid freesia blossom and jasminum sambac and base notes of autumn woods accord, cashmere musk and a vetiver extract.