 The Risk Everything campaign symbol | |
| Agency | Wieden+Kennedy |
|---|---|
| Client | Nike |
| Market | Global |
| Language | English/multi-language |
| Media | Television, print, hoarding, online |
| Running time | During the 2014 FIFA World Cup |
| Product |
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| Slogan |
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| Preceded by | Write the Future |
| Official website | nike.com/riskeverything |
Risk Everything was an advertisement campaign created for American sports apparel company Nike by the American advertising agency Wieden+Kennedy. The advertisement campaign, spanning radio, television, out-of-home, online advertising and print media, was specially made for the 2014 FIFA World Cup and starring well-known football players from national teams and clubs. This campaign emphasizes the mantra of "risk everything" – taking every dangerous life-or-death chance to succeed and outshine your rivals.[1]
- ^ "Risk everything! Wayne Rooney, Cristiano Ronaldo and David Luiz take fight to 'unbeatable' clones in animated advert". Evening Standard. Retrieved 29 August 2018.