Company type | brand |
---|---|
Industry | motorcycles |
Area served | North America |
Parent | Montgomery Ward |
Riverside was a store brand used by North American retailer Montgomery Ward to market a range of captive import motorcycles, mopeds and scooters. The vehicles were typically manufactured by Motobecane, Benelli, Bianchi, Lambretta, or Mitsubishi.[1] Benelli models included 250cc, 125cc, and 49cc models, Motobecanes with 49cc motors were also offered.[2]