Rob Shepardson

Rob Shepardson
Alma materFranklin & Marshall College, John F. Kennedy School of Government at Harvard University.
Occupation(s)Cofounder, SS+K
Political Consultant
Advertising Executive
Member, President's Council on Fitness, Sports and Nutrition

Rob Shepardson is a political consultant and marketing strategist, who in April 2014 was named by Barack Obama to the President's Council on Fitness, Sports and Nutrition (PCFSN).[1] He had become known for his work on the Barack Obama presidential campaigns of 2008[2] and 2012, as a member of the paid media team. Shepardson's marketing communications firm, SS+K was tasked with registering and winning the support of millennials (18- to 34-year-olds). In 2008, 66% of those under 30 voted for Barack Obama.[3] In 2012, 1.25 million more millennials voted for Obama than in 2008, tipping swing states such as Florida, Virginia, Pennsylvania and Ohio in his favor.[4]

Shepardson is a co-founder and partner of SS+K, a New York-based advertising agency.[5] In addition to political work, the firm also has non-profit clients that include Arizona State University, the Bill & Melinda Gates Foundation, the LIVESTRONG Foundation, and Bono's ONE Campaign,[5][6] as well as a range of corporate clients that include Meta, JPMorgan Chase & Co., HBO, Starbucks, Microsoft, Wells Fargo, Lyft, WhatsApp, Airbnb, and The New Yorker.[7]

  1. ^ "President Obama Announces More Key Administration Posts". whitehouse.gov. April 24, 2014 – via National Archives.
  2. ^ Chris Cillizza (June 4, 2008). "Obama Campaign Will Use Six Consulting 'Teams'". The Washington Post. Archived from the original on February 16, 2015. Retrieved February 16, 2015.
  3. ^ "Young Voters in the 2008 Election". Pew Research. November 13, 2008.
  4. ^ "Tapping Millennial Political and Social Passions Ahead of the Midterm Elections". AdWeek. October 6, 2014.
  5. ^ a b "Rob Shepardson bio". SS+K. Retrieved March 22, 2024.
  6. ^ Rob Shepardson; Mark MacKinnon (May 5, 2009). "A Manifesto for Young Voters". The Daily Beast. Retrieved February 9, 2015.
  7. ^ "SS+K client listing". Agency Compile.com. Retrieved March 23, 2024.