Robert E. Rich Sr. (July 7, 1913 – February 15, 2006)[1] was a food processing pioneer and executive. During World War II, he invented the first non-dairy whipped topping made from soybeans that could be frozen.[2][3]
Born in Buffalo, New York, he founded Rich Products in 1945, which had sales of $2.5 billion on more than 2,300 products in 2005,[1] the year before he died at age 92 in Palm Beach, Florida. His son, Robert Jr., inherited the company and is the owner of the Buffalo Bisons minor league baseball team.