Robert Haft

Robert M. Haft
Robert M. Haft inside of a Crown Bookstore
Born
Alma materWharton
Harvard University
OccupationEntrepreneur
Known forFounder, Crown Books, Main Street Lender, Morgan Noble
SpouseMary Haft
Parent(s)Gloria Haft
Herbert Haft

Robert Michael Haft is an entrepreneur, primarily in health care, and became a household name in the Washington, D.C., Chicago, San Francisco, Houston, and Los Angeles markets for his Crown Books television commercial tagline, "Books cost too much, so I opened Crown Books. Now you'll never pay full price again."[1][2][3][4][5][6][7][8][9][10][excessive citations]

  1. ^ "Herbert and Robert Haft: The Dynasty Behind Dart's Expanding Empire", New York Times, January 25, 1987
  2. ^ "'Our Destiny is in Our Hands' Says Phar-Mor CEO Haft, Drug Store News, October 9, 1995
  3. ^ "Phar-Mor's Haft to Step Down", Drug Store News, September 8, 1997
  4. ^ "Crown Books Company History", International Directory of Company Histories Volume 21, St James Press, 1998
  5. ^ "Private Sector: Denouement of a Family Feud?", New York Times, June 20, 1999
  6. ^ "Robert Haft Biography" Archived 2011-07-20 at the Wayback Machine, University of Pennsylvania Press, September 2007
  7. ^ "The Media Business: Aggressive Discounting Pays Off for Crown Books", New York Times, June 25, 1990
  8. ^ "The Growing Battle of the Big Bookstores", New York Times, November 8, 1992
  9. ^ "Herbert Haft, Founder of Discount Drugstores, Dies at 84", New York Times, September 4, 2004
  10. ^ Robert D. Hershey, Jr., "A Reopening of Wounds in Haft Family Struggle", New York Times, September 12, 1994