Robert Hoffer

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Robert Hoffer is an American businessman who for the past 25 years has primarily worked in technology and software. He initially developed and launched one of the first online yellow pages. Hoffer is also credited with developing instant messaging agents, web-based scratch-off games, and several other now-commonplace technologies^{[clarification needed]}. Over the course of his career, he has worked for and consulted for many large corporations, including Apple Computer, AOL, Xerox, PepsiCo, Playboy, Citibank, and Lipton.