Rock the Vote

Rock the Vote
Founded1990 in Los Angeles[1]
FocusVoter registration, youth voting
Location
Area served
United States
MethodOnline mobilization, field organizing, entertainment community
Websiterockthevote.com

Rock the Vote is a nonpartisan[2] non-profit organization in the United States. Through registering new young voters, the group aims to "channel the energy among young people around racial, economic, and health justice into one of the most powerful actions they can take: voting."[3]

The organization was founded in 1990 by Virgin Records America Co-Chairman Jeff Ayeroff to encourage young Americans to vote.[4] It is geared toward increasing voter turnout among voters ages 18 to 24.[5][6] Rock the Vote is known for its celebrity spokespeople and its partnership with MTV.[7]

  1. ^ Duhigg, Charles (February 7, 2006). "Rock the Vote Is Stuck in a Hard Place". Los Angeles Times. Retrieved 23 April 2015.
  2. ^ "IRS Tax Exempt Organization Search". The Internal Revenue Service. June 20, 2024.
  3. ^ Falconer, Rebecca (August 31, 2020). "Rock the Vote event highlights women's suffrage in push to register new voters". Axios. Retrieved 23 August 2023.
  4. ^ Contrera, Jessica (October 7, 2014). "Lil Jon and Lena Dunham team up to take on what Madonna and Chuck D pioneered". Washington Post. Retrieved April 23, 2015.
  5. ^ Lurie, Stephen (October 31, 2014). "Millennial turnout is crucial. Too bad pols have no idea what young Americans care about". Washington Post. Retrieved April 23, 2015.
  6. ^ Beaucar Vlahos, Kelley (December 11, 2003). "Youth Activist Groups Target Voter Turnout". Fox News. Retrieved April 23, 2015.
  7. ^ Siegel, Benjamin (October 3, 2014). "Rock the Vote Gets Angry in New Ads". ABC News. Retrieved April 24, 2015.