Roku

This article is about the brand of streaming media players. For the company which makes the devices, see Roku, Inc. For other uses, see Roku (disambiguation).
Not to be confused with Ruku.

Roku
Roku OS, remote and mobile app
Product type
Categories
OwnerRoku, Inc.
Country
List of countries
  • U.S.
  • Argentina
  • Australia
  • Brazil
  • Canada
  • Chile
  • Colombia
  • France
  • Germany
  • Mexico
  • Peru
  • U.K.
Introduced2002
Related brands
Markets
  • Consumer electronics
  • Streaming hardware
  • Streaming service distribution
  • Streaming TV advertising
  • Smart home
TaglineHappy Streaming
Websitehttps://www.roku.com

Roku (/ˈroʊkuː/ ROH-koo) is a brand of consumer electronics that includes streaming players, smart TVs (and their operating systems), as well as a free TV streaming service. The brand is owned by Roku, Inc., an American company. As of 2024, Roku is the leading streaming TV distributor in the U.S., reaching nearly 120 million people.[1][2][3]

  1. ^ Aquilina, Tyler (January 6, 2023). "The Flawed Reasoning Behind Roku's Smart TV Play". Variety. Retrieved July 26, 2024.
  2. ^ Sherman, Alex (June 18, 2021). "How Roku used the Netflix playbook to beat bigger players and rule streaming video". CNBC. Retrieved July 26, 2024.
  3. ^ Manfredi, Lucas (April 25, 2024). "Roku Stock Reverses Gains After Streamer Warns Adjusted Earnings Will Moderate in 2nd Half of 2024". TheWrap. Retrieved July 26, 2024.