Ronco

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HD Schulman International Trading LLC

Trade name	Ronco
Industry	Small appliances
Founded	1964; 60 years ago (1964)
Founder	Ron Popeil
Headquarters	Chicago, Illinois , United States
Area served	Worldwide
Products	Stainless steel Rotisserie, Veg-O-Matic, Kitchen Knives
Website	www.ronco.com

HD Schulman International Trading LLC, doing business as Ronco,^[1] is an American company that manufactures and sells kitchen appliances. Ron Popeil founded the company in 1964,^[2] and infomercials for the company's products quickly made Ronco a household name. Popeil became known as the “father of the infomercial” and helped to establish the phrase, “Set it and forget it!” in reference to Ronco’s signature product: the rotisserie oven. The names "Ronco" and "Popeil" and the suffix "-O-Matic" (used in many early product names) became icons of American popular culture and were often referred to by comedians introducing fictional gadgets and As-Seen-On-TV parodies.