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 sign of Roy Rogers Restaurant in Uptown New Orleans, 1982 | |
| Roy Rogers Restaurants | |
| Formerly | RoBee's Roast Beef (1967-1968) |
| Company type | Subsidiary |
| Industry | Restaurants |
| Founded | February 12, 1968, in Fort Wayne, Indiana, United States |
| Founder | Azar's Big Boy restaurants |
| Headquarters | 4991 New Design Road Suite 109 Frederick, MD 21703[1] |
Number of locations | 38[2] |
Area served | West Virginia, Maryland, New Jersey, Pennsylvania, Virginia, Ohio |
| Products | |
| Services | Franchising |
 US$14.8 million (3rd Qtr. 2022)[3] | |
| Parent |
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| Website | royrogersrestaurants |
Roy Rogers Franchise Company, LLC is a chain of fast food restaurants primarily located in the Mid-Atlantic and Northeastern United States. The chain originated as the rebranding of the RoBee's House of Beef chain of Fort Wayne, Indiana, acquired by the Marriott Corporation in February 1968. However, Marriott first used the Roy Rogers Roast Beef name on conversions of the company's Junior Hot Shoppes in the Washington, D.C. area in April 1968, then the existing RoBee's stores. An aggressive nationwide franchising campaign was launched. At its peak, the chain included over 600 locations. The chain now has 38 locations in six states, either company owned or franchised.[2][4]
The Roy Rogers chain was sold in 1990 to Imasco, then the parent company of Hardee's, and experienced severe decline as many locations converted to Hardee's. In 2002, the trademark was purchased by Plamondon Companies.[5]
Roy Rogers' menu consists primarily of hamburgers, roast beef sandwiches, fried chicken, nine side items (including french fries), and beverages. Many locations also serve breakfast.[6]
- ^ "Roy Rogers Family Restaurants Franchise Overview". Franchising.com.
- ^ a b "Locations- Roy Rogers Restaurants". www.royrogersrestaurants.com. Retrieved July 28, 2024.
- ^ "Rogers Corporation Reports Third Quarter 2022 Results" (Press release). Business Wire. 8 November 2022.
- ^ "Roy Rogers' focus on 3 key components sets it apart in QSR space". QSR Web. 28 October 2022.
- ^ "Plamondon Buys Roy Rogers Trademark". AllBusiness.com. August 21, 2002. Archived from the original on January 11, 2009. Retrieved June 25, 2009.
- ^ "Breakfast | Roy Rogers Restaurants".