Rubicon Drinks

Rubicon Exotic Juice Drinks
Company typeExotic Juice Drinks
Founded1981; 43 years ago (1981)
London, United Kingdom
FoundersNaresh Nagrecha and Vishram Vekaria
Headquarters
Richmond Hill, Ontario, Canada
Milton Keynes, United Kingdom[1]
ProductsRubicon Mango
Rubicon Passionfruit
Rubicon Raspberry & Pineapple
Rubicon Pomegranate
Rubicon Guava
Rubicon Lychee
Rubicon Guanabana
Rubicon Pineapple & Coconut
Rubicon 100% Organic Coconut Water
Rubicon Raw Energy[2]
Websitewww.rubicondrinks.com
www.agbarr.co.uk/our-brands/barr-soft-drinks/rubicon/

Rubicon Exotic Juices (Rubicon Food Products Limited) is a beverage manufacturer with headquarters in Richmond Hill, Ontario, Canada and Milton Keynes, United Kingdom. It was founded in the United Kingdom in 1981. The company specializes in producing juice drinks from exotic fruits, and produces energy drinks. Veena Nagrecha owns the international business Rubicon ROW inherited from her husband and founder, the late Naresh Nagrecha. Their son, Neel Nagrecha, is the Managing Director, and their daughter, Anjalee Nagrecha, is the Marketing Director. The UK and European company is owned by A.G. Barr.


In 2021, Rubicon launched an energy drinks range, called Rubicon Raw Energy. It was launched in three flavours, orange & mango, raspberry & blueberry and cherry & pomegranate.[3] In 2022, an apple & guava flavour was released.[4] In 2023, pineapple & passionfruit was added to the range.

  1. ^ "RUBICON DRINKS LIMITED overview - Find and update company information - GOV.UK". find-and-update.company-information.service.gov.uk. Retrieved 16 April 2023.
  2. ^ "Rubicon RAW - AG Barr". www.agbarr.co.uk. Retrieved 19 December 2022.
  3. ^ Woolfson2021-02-11T11:00:00+00:00, Daniel. "AG Barr to challenge Rockstar with Rubicon Raw Energy range". The Grocer. Retrieved 28 March 2023.{{cite web}}: CS1 maint: numeric names: authors list (link)
  4. ^ Craft, Mark. "New Flavour For Rubicon Raw - KamCity". Retrieved 28 March 2023.