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&sq=Qlik&lang=&file=File:Opened_bag_of_Ruffles_All_Dressed_potato_chips_(cropped).jpg) Opened bag of Ruffles All Dressed potato chips | |
| Product type | Potato chips |
|---|---|
| Owner | PepsiCo |
| Produced by | Frito-Lay |
| Country | United States |
| Introduced | 1948 |
| Markets | Worldwide |
| Previous owners | Bernhardt Stahmer |
| Tagline | Ruffles have RRRidges. |
| Website | ruffles.com |
Ruffles (known as Lays Maxx or Lays Max in some countries and Walkers Max, Walkers Max Double Crunch or Walkers Max Strong for the UK and Ireland markets, and Lays Ondas for Peru) is an American brand of crinkle-cut potato chips. The Frito Company acquired the rights to Ruffles brand potato chips in 1958 from its creator, Bernhardt Stahmer, who had adopted the trademark on May 11th, 1948.[1] Frito merged with H.W. Lay & Co. in 1961 to form Frito-Lay.[2] In India, when this product was introduced in 1995, it was branded “Ruffles Lays”, though it would be renamed to Ruffles in the late 90s.[citation needed]
- ^ "Frito-Lay, Inc. v. Bachman Co". Justia. Archived from the original on 2017-09-24. Retrieved 2017-09-24.
- ^ "History of Frito-Lay Company – FundingUniverse". Fundinguniverse.com. Archived from the original on 2012-03-10. Retrieved 2012-10-22.