Rural tourism

Tourists visiting a rural area in Paraná, Brazil.

Rural tourism is a form of tourism that focuses on actively participating in a rural lifestyle. It can be a variant of ecotourism, emphasizing sustainable practices and community involvement. Many villages can facilitate tourism because of the hospitality and eagerness of villagers to welcome or host visitors. The mechanization of agriculture has reduced the need for manual labor, leading to economic pressures on some villages and prompting young people to migrate to urban areas. However, a segment of the urban population is increasingly interested in visiting rural areas to experience and understand the rural lifestyle.

In developed nations, rural tourism can play a significant role in local economies. In the United States, niche tourism programs such as wine tours, agritourism, and seasonal events are prominent in rural areas. These tourism activities contribute to rural community development and provide economic benefits, including job creation and support for local businesses.

Community ecotourism is a related concept that focuses on responsible travel to natural areas, conserving the environment, and improving the well-being of local people. Organizations like TIES promote sustainable practices that benefit both hosts and tourists. Community ecotourism empowers local communities by involving them in tourism planning and operations, ensuring that economic, social, and environmental benefits are maximized.