Rush Munro's

Rush Munro's
Company typePrivate
IndustryFood manufacturing
Founded1926
Founders
  • Frederick Charles Rush Munro
  • Catherine Rush Munro
Area served
New Zealand
ProductsIce cream
Websiterushmunro.co.nz

Rush Munro's is the oldest running ice creamery in New Zealand. It is based in Hawke's Bay,[1] and its ice cream is sold in supermarkets, cafés, restaurants and ice cream parlours.[2] The company still uses the 1926 recipes of founder Frederick Charles Rush Munro,[3] which contain no preservatives or food colourings. The company locally sources its ingredients,[4] and banana peeling and fruit pulping is done by hand.[3]

The most sold flavours at Rush Munro's are vanilla bean, maple walnut, passionfruit, double chocolate and hokey pokey. New flavours such as chocolate mint and green tea only account for a small percentage of sales. The ice creamery produces between 260,000 and 300,000 litres of ice cream per year.[3] A 2015 survey of 1797 New Zealanders conducted by Canstar Blue found that Rush Munro's is one of New Zealand's favourite brands, reaching around the same level of satisfaction as Tip Top and family brand Oob Organic.[5]

  1. ^ Cite error: The named reference :1 was invoked but never defined (see the help page).
  2. ^ "Owner of Hawke's Bay ice cream brand Rush Munro's sells to company's GM". Hawke's Bay Today. 13 September 2019. Archived from the original on 25 October 2023. Retrieved 20 October 2023.
  3. ^ a b c Hunt, Megan (10 November 2016). "Iconic Kiwi ice cream brand made the same for 90 years". Stuff. Archived from the original on 25 October 2023. Retrieved 21 October 2023.
  4. ^ Cite error: The named reference :0 was invoked but never defined (see the help page).
  5. ^ Yeoman, Scott (30 November 2015). "Family-owned brands cream big competition". The New Zealand Herald. Archived from the original on 28 October 2023. Retrieved 21 October 2023.