SAIC-GM-Wuling

SAIC-GM-Wuling Automobile
Native name
上汽通用五菱汽车股份有限公司
Company typeJoint venture
IndustryAutomotive
Founded18 November 2002; 21 years ago (2002-11-18)
Headquarters
Area served
China
Indonesia
Key people
  • Shen Yang (General Manager)[1]
  • Raymond Bierzynski (Executive vice president)[2]
ProductsAutomobiles
Microvans
BrandsBaojun
Wuling
Owners[3]
Number of employees
20,000[4]
SubsidiariesSGMW Indonesia
Websitesgmw.com.cn

SAIC-GM-Wuling Automobile (Chinese: 上汽通用五菱汽车股份有限公司, abbreviated as SGMW) is a joint venture between SAIC Motor, General Motors, and Guangxi Auto (previously Wuling Group). Based in Liuzhou, Guangxi Zhuang Autonomous Region, in southwestern China, it makes commercial and consumer vehicles sold in China under the Wuling and Baojun marques, respectively.

SGMW is a major mass-volume producer in the Chinese interior, in 2011 SGMW sold 1,286,000 vehicles in China, and 1,445,000 in 2012.[5] Its offerings range in price from US$5,000 to US$10,000.[6] It is also one of the largest manufacturers of microvans in China. Known as xiao mianbao che (小面包车), or "small bread box cars," these pint-size commercial vehicles are no larger than a compact car and have sold well in the poorer interior.[7] One of its popular microvans was the Wuling Sunshine. Selling more than 450,000 units per year during its height of popularity, SGMW has claimed no one model outsells it in China.[8][9]

Both SGMW and Liuzhou Wuling Automobile Industry Co. Ltd. use the Wuling brand name and the red, five-diamond "W" logo.

  1. ^ Cite error: The named reference GM-Media_2010-07-18 was invoked but never defined (see the help page).
  2. ^ Cite error: The named reference GM-Media_2012-10-12 was invoked but never defined (see the help page).
  3. ^ Cite error: The named reference GM-China_about was invoked but never defined (see the help page).
  4. ^ Raghav Narsalay, Ryan T Coffey, Cherry Lu Cui and John Gong (2012). "SGM Wuling: Bringing affordable vehicles to low-income consumers" (PDF). Accenture. Archived from the original (PDF) on 24 October 2013. Retrieved 12 October 2013.{{cite journal}}: CS1 maint: multiple names: authors list (link)
  5. ^ For 2011 production figures and goal of 2 million units annually, see "Chevrolet Lechi to Be Sold Under Baojun Brand in China". GM Media: China (News release). General Motors. 15 August 2012.
    • For 2012 production figures, see "About GM China". gmchina.com. 2013. Archived from the original on 4 October 2013. Retrieved 1 October 2013.
  6. ^ For $5,000 microvan, see Samilton, Tracy (18 February 2010). "GM's $5,000 Minivan, A Hit In China". npr.org. National Public Radio. Retrieved 12 October 2013.
  7. ^ For "bread box cars," see Webb, Alysha (24 November 2012). "To see the future for GM in China look at the SAIC-GM-Wuling joint venture". chinaev.wordpress.com ("Alysha Webb's ChinaEV Blog"). Retrieved 8 October 2013. In late 2010, however, GM boosted its share to 44%, leaving Wuling with 5.9%.
  8. ^ Cite error: The named reference BBC_2007-05-17 was invoked but never defined (see the help page).
  9. ^ Cite error: The named reference GM-China_SGMW was invoked but never defined (see the help page).