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SMARTY | |
Company type | Subsidiary |
Industry | Telecommunications |
Founded | 31 August 2017[1] |
Headquarters | , England, UK |
Area served | United Kingdom |
Key people | Elin McLean, General Manager |
Products | Mobile telecommunications products and services |
Parent | Three UK (3 Group) |
Website | smarty |
SMARTY is a mobile telephone flanker brand operated by Three UK.[2] It aims to attract customers primarily looking for cheaper deals than those available direct from Three, by offering a monthly rolling SIM-only service, limited to online-only support. On some plans the operator offers to buy back unused data by means of a bill discount, a practice which is not widespread in the UK but is exhibited elsewhere such as by US carrier Ting.