 | This article contains promotional content. (August 2017) |
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| Company type | Private |
|---|---|
| Industry | Cycling components |
| Founded | 1987 |
| Headquarters | Chicago, Illinois, U.S. |
Key people | Ken Lousberg (CEO) |
| Products | Bicycle and related components |
| Revenue | ~US$1.0 billion (2020)[1] |
Number of employees | 3,500 |
| Website | www.sram.com |
SRAM LLC is a privately owned bicycle component manufacturer based in Chicago, Illinois, United States, founded in 1987.[2] SRAM is an acronym comprising the names of its founders.[2] The company produces a range of cycling components, including Grip Shift, and separate gravel, road, and mountain drivetrains from 7 to 12 speed. SRAM developed the Eagle line of mountain bike specific drivetrain components intended to improve shifting performance.[3] SRAM was also the first to release a dedicated "one by" drivetrain with a single front chainring for road bikes.[4]
The company grew to become a cycling component brand, selling under the brands SRAM, Avid, RockShox, Truvativ, Quarq, Zipp, TIME Sport pedals, Hammerhead cycling computers, and Velocio cycling apparel. Their components are manufactured primarily in-house, in factories located in the U.S., Germany, and Taiwan, and are distributed and sold as Original equipment manufacturer (OEM) equipment and aftermarket components.
- ^ "Moody's affirms SRAM's CFR at B1 and assigns B1 to new credit facility; Outlook is stable". 4 May 2021.
- ^ a b "SRAM History – SRAM.com". 20 January 2017. Retrieved 27 January 2017.
- ^ "Eagle Drivetrain - SRAM". www.sram.com. Retrieved 2023-04-19.
- ^ "Should You Get a 1X Drivetrain on Your Road Bike?". Bicycling. 2015-09-08. Retrieved 2023-04-19.