Safia Minney MBE FRSA (born 1964) is a British social entrepreneur and author. She was the founder of Global Village[1] which she set up in 1991,[2] and the founder and former Global CEO of 24 years of People Tree,[3][4] a pioneering sustainable and Fair Trade fashion label. She is also a spokesperson and campaigner on Fair Trade and ethical fashion.[5] She initiated World Fair Trade Day in 1999,[6] which is endorsed by the World Fair Trade Organization and their members and celebrated on the second Saturday of May each year. Additionally, she wrote the books Naked Fashion: the New Sustainable Fashion Revolution,[7] Slow Fashion,[8] Aesthetics Meets Ethics[9] and Slave to Fashion.[10]