Sale (chain store)

This article is about a grocery store chain in Finland. For other uses, see Sale (disambiguation).
Sale
FormerlyS-ale
Company typeSubsidiary
IndustryRetail
Founded
  • 1989; 35 years ago (1989)
Headquarters
Finland
Number of locations
300 (2024)
ProductsGroceries
OwnerS Group
WebsiteSale
Sale in Husula, Hamina.
Sale in Kirveskoski, Pornainen.

Sale (Finnish: [ˈsɑle]) is a grocery shop chain in Finland, owned by the S Group. The chain was founded in 1989, when the S Group had begun to consolidate its stores under national chains.[1] Initially, the chain was called S-ale.[2] Before that, Sales replaced the former small S-stores that were not part of any chain.[3] As of 2024, the chain has 300 stores in Finland.[4]

Sale's stores are typically located in the countryside, small towns and suburbs, however it is not uncommon to see them in larger cities, like Jyväskylä and Kuopio.[4] The stores have a range of 1,700-3,000 products, mainly focused on food and hygiene products. In the Helsinki metropolitan area, the S Group uses the brand Alepa for similar stores.

  1. ^ "Sale-myymäläketju 20-vuotias. SSO:ssa Suomen ensimmäinen Sale" (in Finnish). Suur-Seudun Osuuskauppa. Retrieved February 8, 2020.
  2. ^ Internet Archive (2001). "Alejen aika" (in Finnish). Kotimaisten kielten keskus. Archived from the original on September 27, 2007. Retrieved February 8, 2020.
  3. ^ Rossi, Leena (2001). Sata vuotta yhteistä matkaa. TOK 1901–2001. TOK-yhtymä. p. 287.
  4. ^ a b "Sale-myymälät" (in Finnish). S Kaupat. Retrieved May 25, 2024.