Samel 90

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Samel 90 is a Bulgarian manufacturer of electronics, situated in Samokov, Bulgaria.

It was established in 1964 aiming at satisfying the needs of the Bulgarian Army of Electronic Communication Equipment. After 1990 the traditional range of special purpose products has been enriched with consumer electronics in the fields of telecommunications, specialized electronics for lighting industry, automotive spare parts, etc. Nevertheless, Samel 90 continues to develop and expand its range of special purpose products and remains one of the main suppliers and integrators of telecommunication and other electronic equipment for the Ministry of Defence and the Ministry of Interior of the Republic of Bulgaria. The products of Samel 90 are well accepted in the UK, Germany, Belgium, France, USA, China, as well as many countries from the Middle East and Africa. This makes Samel 90 a competitive, export-oriented company, as the export share reaches as far as 70% of the annual sales.