Company type | Division |
---|---|
Founded | 1993 |
Founders |
|
Headquarters | Santa Cruz, California, US |
Key people | Folkert Lamsvelt (CEO)[1] |
Products | Bicycles |
Parent | Pon Holdings |
Website | santacruzbicycles.com |
Santa Cruz Bicycles, LLC is an American division of Dutch conglomerate Pon Holdings that manufacturers mountain bikes in Santa Cruz, California.[2] They sponsor the Santa Cruz Syndicate, a downhill racing team. The company moved premises from 104 Bronson Street to 2841 Mission Street in 2013 .[3] Formerly owned by NHS, Inc. On July 3, 2015, Santa Cruz Bicycles was sold to Pon Holdings, a family-owned Dutch conglomerate with a bicycle division including brands such as Cervélo, Focus and Royal Dutch Gazelle.[4]