Saturn (store)

Saturn is a German chain of electronics stores in Germany. With Media Markt it constitutes Media-Saturn Holding, owned by the retail trade company Ceconomy, which was spun-off from Metro Group in 2017. The Saturn store in Hamburg is the biggest Electronicmarket in Europe.

Saturn is known for its slightly coarse German-language advertising slogan "Geiz ist geil!" ("Stinginess is cool!") which was used from 2002 to 2011 and sparked a nationwide debate about consumer behavior and the situation of the German economy. The slogan quickly became a common language and became synonymous with the German economic crisis.