Schenley Industries was a liquor company based in New York City with headquarters in the Empire State Building and a distillery in Lawrenceburg, Indiana. It owned several brands of Bourbon whiskey, including Schenley, The Old Quaker Company, Cream of Kentucky, Golden Wedding Rye, I.W. Harper, and James E. Pepper.[1] Schenley Industries was also the owner of the producer of Cruzan Rum.[2] It also owned a controlling interest in Blatz beer and made a Canadian whisky called Schenley Reserve, also called Schenley Black Label. It was the only liquor available to submarine officers at Midway in World War II, where it was held in low regard and known as "Schenley's Black Death".[3] It also imported Dewar's White Label Scotch.
Schenley products purchased the company in 1934 and began to rebuild the distillery complex. Between the years of 1934 and 1937, Schenley was the largest distiller in the United States and the acquisition of the Pepper brand name fit well into the company's plans for growth. Schenley was willing to invest large sums of money ...