School colors

This article is about colors used as part of school branding. For colors as an award for sporting achievement, see sporting colours.

The UCLA marching band dressed in the school's "True Blue" and gold colors in 2010

School colors, also known as university colors or college colors, are the colors chosen by a school, academy, college, university or institute as part of its brand identity, used on building signage, web pages, branded apparel, and the uniforms of sports teams. They can promote connection to the school, known as "school spirit", and help differentiate it from other institutions.[1]

  1. ^ Hilda R. Glazer; Constance E. Wanstreet (August 31, 2011). "Building a Brand in Virtual Learning Spaces: Why Student Connections Matter". In Victor C. X. Wang (ed.). Encyclopedia of E-Leadership, Counseling and Training. ICI Global. pp. 835–836. ISBN 9781613500699.