Formerly | Schreyer & Co. (1912–21) |
---|---|
Company type | Private (1912–76, 1996–99) Subsidiary (1999–present) |
Founded | 1912 |
Founder | Heinrich Müller Heinrich Schreyer |
Defunct | 1999 |
Fate | Declared bankruptcy in 1976, then reformed in 1996, became a brand after its acquisition |
Headquarters | , |
Products | Tin toys, die-cast scale model cars, aircraft, commercial vehicles |
Owner | Simba Dickie Group (1999–present)[1] |
Subsidiaries | Solido |
Website | schuco.de |
Schuco is a German brand and former manufacturing company founded in 1912 by Heinrich Müller and the businessman Heinrich Schreyer in Nuremberg, popularly known as Germany's toy capital. The company's specialty was making toy reproductions of cars and trucks in tin, plastic and die-cast. The company went bankrupt in 1976 but was reorganized in 1993 and then totally independent again by 1996 before its acquisition by the Simba Dickie Group in 1999.[1]
Some of the products currently commercialised by Schuco include die-cast scale model cars, aircraft, ships, and commercial vehicles.