Schwan-Stabilo

Schwan-Stabilo Groupe
Formerly
    • Grossberger & Kurz (1855–65)
    • Schwan Bleistift (1865–76)
    • Schwan-Stabilo (1976–present)
Company typePrivate
IndustryStationery
Sports equipment
Founded1855; 169 years ago (1855)
FounderGeoff Grossberger and Hermann Kurz[1]
HeadquartersHeroldsberg, Germany
Area served
Worldwide
Key people
Schwanhäußer Family[2]
Products
Brands
    • Deuter
    • Ortovox
    • Maier Sports
    • Gonso
€373,000,000 (2008)[3]
Number of employees
3,335[3]
Divisions
    • Writing instruments
    • Cosmetics
    • Outdoor
Subsidiaries
    • Schwan Cosmetics
    • Stabilo
Websiteschwan-stabilo.com

The Schwan-Stabilo Group is a German corporate group based in Heroldsberg.[4] Established in 1855, the company is made up of two private manufacturing companies, "Schwan Cosmetics International GmbH" (maker of cosmetics) and "Stabilo International GmbH" (maker of stationery products).[5]

Schwan-Stabilo has three divisions for its business operations, they are "Writing instruments" (Stabilo), "Cosmetics" (Schwan Cosmetics), and the most recent, "Outdoor", with four subsidiaries makers of outdoor recreation equipment acquired in the 2010s, they are: Deuter Sport GmbH (backpacks), Ortovox (mountaineering), Maier Sports (skiing), and former Maier's brand Gonso (cycling).[6]

  1. ^ Milestones on Schwan-Stabilo website
  2. ^ Press release: Facts and figures Archived 2011-07-16 at the Wayback Machine
  3. ^ a b Press release: Financial review Archived 2011-07-16 at the Wayback Machine
  4. ^ Headquarters locations on Schwan-Stabilo, 4 Dec 2019
  5. ^ Company facts on Stabilo website
  6. ^ Our brand shops on Schwan-Stabilo