 Logo used from 2003–2006 | |
 | |
| Type | Region of television network |
|---|---|
| Branding | STV |
| Country | |
First air date | 31 August 1957 |
| TV transmitters | Black Hill, Craigkelly, Darvel, Torosay |
| Headquarters | Glasgow |
Broadcast area | Central Scotland |
| Owner | STV Group |
| Dissolved | lost on-air identity on 2 March 2006 (now known as STV at all times) |
Former names | Scottish Television (1957–2006) |
Picture format | 1080i HDTV, downscaled to 16:9 576i for SDTV |
| Affiliation(s) | ITV |
Official website | www |
| Language | English |
| Replaced by | STV Central |
Scottish Television (now, legally, known as STV Central Limited) is the ITV network franchisee for Central Scotland. The channel — the largest of the three ITV franchises in Scotland — has been in operation since 31 August 1957 and is the second-oldest franchise holder in the UK that is still active (the oldest being Granada Television).
STV Central broadcasts from studios at Pacific Quay in Glasgow and is owned and operated by STV Group (formerly SMG plc), which also owns the Northern Scotland franchise, Grampian Television (now STV North), based in Aberdeen. It produces news for the west and east halves of its transmission region (STV News at Six) along with current affairs and feature programming for Northern and Central Scotland.
Along with STV North and ITV Border, STV Central is a commercial rival to the publicly funded national broadcaster, BBC Scotland.