Scouting/USA was a "communicative name" chosen by the Boy Scouts of America in 1976 in an effort to rebrand itself.[1][2] The Scouting/USA symbol was unveiled at its biennial National Council meeting.[3] The organization retained the name Boy Scouts of America as its legal name, but planned to use the new name on literature, billboards, insignia, business cards and stationery and for most other promotional material.[1] They quietly abandoned this effort by 1980 and the printing of the ninth edition of the Boy Scout Handbook.[4]
- ^ a b Treaster, Joseph B. (February 23, 1977). "Boy Scouts of America Adopt Name of Scouting/USA". New York Times. Archived from the original on February 3, 2018. Retrieved January 1, 2018.
- ^ "New Name for our Programs". Scouting. February 12, 1971.
- ^ "History 1970 to 1979". History of Scouting.com. Archived from the original on March 1, 2018. Retrieved January 1, 2018.
- ^ "Ninth edition". History of the Boy Scout Handbook (BSA). troop97.net. Retrieved September 30, 2019.