Search engine marketing

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Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising.[1] SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages to enhance pay per click (PPC) listings and increase the Call to action (CTA) on the website.[2]

  1. ^ "The State of Search Engine Marketing 2006". Search Engine Land. February 8, 2007. Retrieved 2007-06-07.
  2. ^ "Does SEM = SEO + CPC Still Add Up?". searchengineland.com. 2010-03-04. Retrieved 2010-03-05.