Secret (Ayumi Hamasaki album)

Secret
On the right side, Ayumi Hamasaki is shown fully on her right side wearing a long bareback black dress with her arms up and a tattoo shown going from her upper right back to her right shoulder. On the left side is written "Secret", and under that in a smaller size lowercase "ayumi hamasaki". The background is dark grey, with flashing lights.
Studio album by
ReleasedNovember 29, 2006 (2006-11-29)
Recorded2005–2006
Studio
  • Prime Sound (Tokyo)
  • Sony Music (New York City)
  • Record Plant (Los Angeles)
  • Avex Honolulu (Honolulu)
Genre
Length55:29
LanguageJapanese
LabelAvex Trax
ProducerMax Matsuura
Ayumi Hamasaki chronology
(Miss)understood
(2006)
Secret
(2006)
A Best 2 (White/Black)
(2007)
Singles from Secret
  1. "Startin'/Born to Be..."
    Released: March 8, 2006
  2. "Blue Bird"
    Released: June 21, 2006

Secret is the eighth studio album by Japanese singer-songwriter Ayumi Hamasaki, released November 29, 2006, by Avex Trax. As with all of her previous works, Hamasaki wrote all of the lyrics on Secret. The album's composition was handled largely by Dai Nagao and Tetsuya Yukumi, both of whom were frequent collaborators with Hamasaki. Generally a rock-pop influenced album, Hamasaki said that the meaning of the album was itself a secret, and that it incorporated secrets she was keeping about herself that the public did not know.

Secret had been announced originally as a seven-track EP; however, it eventually evolved into a fourteen-track album. "Startin'/Born to Be..." was released as the lead single from Secret on March 8, 2006. It debuted at the number-one position in Japan, becoming Hamasaki's twenty-sixth chart topper; with this, she became the female singer with the most number-one singles in Japan, breaking Seiko Matsuda's record. However, it would sell poorly thereafter, charting for fifteen weeks and selling under 200,000 copies. "Blue Bird" would have more success: it topped the charts in Japan and was certified Platinum for shipments of 250,000 copies. With "Blue Bird", which sold around 300,000 copies, Hamasaki became the first solo artist in Japan to sell over 20 million singles.

Secret received positive reviews from critics, who praised its rock influences and thought that every song stood well enough on its own, but felt that it "failed to leave a clear impression" as a cohesive record. The album won Album of the Year at the Japan Gold Disc Awards; its title track received "Japanese Song of the Year" at the RTHK International Awards in Hong Kong. Secret debuted at number one in Japan with first week sales of 386,280 copies. It would go on to become the 22nd best selling album of 2006 in Japan, and the 73rd best seller of 2007, selling 675,400 copies in its 15-week chart run and receiving a triple-platinum certification for having 750,000 copies shipped to stores. Despite this success, Secret would become her lowest-selling album at that point and her first to not to be certified Million. According to Avex, Secret has sold 900,000 copies worldwide.