Sega, S.A. SONIC (also known as Segasa and Segasa d.b.a. Sonic) was a Spanish coin-operated amusement machines company established by Sega Enterprises-related shareholders incorporated by Bertram Leroy Siegel as MD in March 1968, which lasted until its dissolution in 2006 – under the management of Eduardo Morales Hermo, as Marketing Director first, Vice President and CEO, who acquired the company from original shareholders Martin Bromley, Richard Stewart & Raymonf Lemaire in 1994.