SegaWorld London

SegaWorld London
LocationThe Trocadero, Piccadilly Circus, London, England
StatusDefunct
Opened7 September 1996
Closed7 September 1999 [1]
OwnerChorion
Sega
Slogan"Try telling your brain it's not real"
Attractions
Total7

SegaWorld London was an indoor theme park located inside the London Trocadero in London, England. The venue opened up in September 1996 and operated as a joint-venture between Chorion, the owners of the Trocadero, and Sega. At 110,000 square feet, it was claimed to be the largest indoor theme park in the world.[2] It was Sega's flagship venue in Europe and the first Sega theme park outside of Japan.

The venue struggled with attendance which led to an early exit from Sega in the joint-venture, leading to its owners renting the space to the owners of the nearby Funland arcade which merged with its existing branch nearby, and remained as such until its permanent closure in 2011.

  1. ^ "Press release: 1999-09-07: SEGA TO QUIT SEGAWORLD JV". 31 May 2022.
  2. ^ Johnston, Christopher (12 September 1996). "INTERNATIONAL MANAGER : Sega Tests the Theme-Park Route". The New York Times.