Self-injury Awareness Day (SIAD) (also known as Self-Harm Awareness Day) is a grassroots annual global awareness event / campaign on March 1,[1][2] where on this day, and in the weeks leading up to it and after, some people choose to be more open about their own self-harm, and awareness organizations make special efforts to raise awareness about self-harm and self-injury. Some people wear an orange awareness ribbon, write "LOVE" on their arms, draw a butterfly on their wrists in awareness of "the Butterfly Project" wristband or beaded bracelet to encourage awareness of self-harm.[3] The goal of the people who observe SIAD is to break down the common stereotypes surrounding self-harm and to educate medical professionals about the condition.[4]