Sensometrics

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Sensometrics is a scientific discipline that involves the application of mathematical, statistical, and computational methods to the field of Sensory and Consumer Science. It is an interdisciplinary field, closely related to disciplines such as sensory evaluation, statistics, psychometrics, and chemometrics, among others. Sensometrics deals with all aspects of data generation and analysis, from design of experiments and methods used to investigate perceptions and preferences, to specific tools to analyze and model the data resulting from these methods. Sensometrics plays a key role in Sensory and Consumer Science, providing important tools with applications in product development, quality assurance, market research, and consumer behavior.